Investment
One methodology. Three products.
Tracks, continuous coaching, and kickoffs. Pick the shape that fits your team.
The Tracks
Three tracks, each run as an open cohort with peers from other B2B SaaS companies, or in-company with your own team.
Sales Craft
For AEs and AMs who run the deal. Discovery, qualification, mutual close plans, and the conversational craft that moves revenue.
Open cohort, introductory rate.
Sales Mastery
For experienced sellers who want to go deeper. Advanced negotiation, multi-threading, and the edge cases that decide the quarter.
Open cohort, introductory rate.
Sales Leadership
For managers and team leads. Coach the deal, run the rhythm, and turn the methodology into a team habit — not a one-off workshop.
Open cohort, introductory rate.
Open Course
Join an open cohort.
For new hires, individuals, or small teams who want the full program without waiting for an internal rollout. Pick the track and the month that fits.
In-Company
Run it with your own team.
The full track, tailored to your pipeline, ICP and timing. Manager, SDR, AE and CS in one rhythm.
Scales with team size and scope
Get a tailored quoteOutsourced Sales Coaching
Continuous coaching as a service, all year long.
Continuous
Outsourced Sales Coaching
We take the coaching rhythm off your managers' plate: monthly live coaching plus AI reinforcement on every call, all year long.
Scales with team size and cadence
Sales Kickoff
One moment that sets the tone for the year.
One moment
Sales Kickoff
A kickoff that sticks: preparation, the day itself, and the bridge into the field so the energy turns into behavior.
Scales with format, audience and prep
Where it pays back
We can't promise a number. We can be specific about where the value shows up.
Velvet is early as a brand. The methodology and the lineage behind it are not. Renske and Roelof, the founders, bring decades of experience from Winning by Design, where they helped hundreds of B2B SaaS teams across Europe scale. We're still building the Velvet customer track record, so we won't invent one. Here's where the value lands.
Faster ramp
New reps reach productive output meaningfully sooner. The hand-holding period shrinks because the hub is coaching from call one. The dead cost of a slow ramp gets cut.
Manager bandwidth restored
Skill coaching shifts to the program. Your manager goes back to the work they were hired for: deal coaching, team development, hiring. Hours per week per rep, recovered.
Replaces an outsourced coach
A senior external sales coach is also a five digit investment. They don't scale, can't sit in on every call, and don't leave a trail. Velvet is a coach with a feedback loop, per call, every week.
Reps own their growth
When the feedback is daily and the score is visible, reps stop waiting for their manager to fix them. Engagement up, dependency down, compounding starts working for you.
Behavioral lift on the deal
Sharper discovery, fewer ghost deals, faster no's, cleaner next steps. The P&L impact follows the behavioral shift, not the other way around.
Your real numbers will be different.
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