Outsourced Sales Coaching
Your team's coach. Without the hire.
A dedicated sales coach in a monthly rhythm, with the AI coach in velvet.hub on every call in between. It starts with a track, then it keeps going. You keep the leadership. We cover the coaching.
No slides, no pitch. We listen, find the friction, see if Velvet fits.
The Problem
Coaching is the first thing a busy quarter kills.
Every sales leader knows the drill. Coaching your reps matters, and it is exactly what gets cancelled when the pipeline demands attention. A manager leaves and the day-to-day guidance leaves with them. A new hire starts and ramps alone. The intent is real, the calendar disagrees.
That is why we built outsourced sales coaching. Everything is booked in advance, so it never competes with the pipeline for calendar space. That is exactly why internal coaching stops and this does not.
“Training builds the skill. Coaching makes it hold up under pressure.”
The Velvet principle
Hybrid by Design
Two engines. Every month.
Live sessions
Live sessions
Learn it. Use it.
A team session and a manager session every month, with the same coach who ran your track. Role plays, peer feedback, and a direct line in between. This is where the bar keeps moving.
velvet.hub
AI Coaching
velvet.score
Urgency gap
Call control
Action points for your next call
- Quantify the cost of today
- Name the ideal out loud
- Close on one clear next step
See it.
Reps upload their calls, or your call recorder is connected so every call flows in. Each one scored on velvet.score, with coaching points in your own words, on your own calls. This is where the habit holds.
The session sets the focus for the month, the hub shows every rep where they stand against it. Every call, every week.
The Rhythm
What a month looks like.
MONTHLY
Team session
90 minutes live. Skill training first, and highly interactive: role plays, break-outs, peer feedback. The learning material is in the hub from day one, the session is where you practice.
MONTHLY
Manager session
Because we see the hub dashboard, it gets specific: this rep, this pattern, this conversation. What to coach on this month, and how.
BETWEEN SESSIONS
Direct line to your coach
Mail access for the question that cannot wait a month: how to handle a specific call, a pattern you keep seeing, a rep who is stuck. No ticket, no queue.
EVERY CALL
velvet.hub, always on
Upload or connect your call recorder. Every call analyzed, every call a coaching moment, every rep on the same language.
What Is Included
Every month, every time.
What This Is Not
Three things worth saying out loud.
Not a replacement for your sales leader
You stay in charge of the team. The point is the opposite: leadership gets its attention back for the things only you can do. We take the skill coaching off your plate, not your authority.
Not another tool
The hub scores the frameworks your team is being coached on, which is what turns a score into a next step. It runs alongside your existing call recorder. No rip and replace.
Not a training that ends
The opposite. This is the part that keeps going. Training builds skills, coaching makes them hold up under pressure, quarter after quarter.
When the Quarter Asks for It
Add a kickoff. Same coach, deeper day.
Already in the rhythm and the quarter needs a jolt? Book a Sales Kickoff on top. Same day as the standalone RKO, but deeper: we build on your team's velvet.score data, so the training lands exactly where the dashboard says it should.
Make it stick. Keep it sharp.
No slides, no pitch. We listen, find the friction, see if Velvet fits.