Performance Tracks
Learn it live. Apply it Monday. Get coached on every call.
A Performance Track is live training and AI coaching in one loop. Four weeks of live sessions with an expert coach, and velvet.hub scoring your real calls from day one. Not a course with a tool attached. One program, two engines.
No slides, no pitch. We listen, find the friction, see if Velvet fits.
The Last Mile
Training ends on Friday. The track keeps going.
Most sales training fails quietly. The session lands, the calendar fills up, and within weeks the old habits are back. That gap between knowing something in a training room and doing it under pressure on a live call is the last mile, and it is where almost every program loses its value.
A Performance Track closes it by design. You learn a skill live, you use it on a real call that same week, velvet.hub scores that call and shows you where it landed and where it did not. Then you go again. Each pass makes the behavior a little more automatic, until it stops being a technique you remember and becomes the way you sell.
Hybrid by Design
Two engines. One loop.
Live sessions
Live sessions
Learn it. Use it.
One session a week with an expert coach, live on Zoom. Break-outs, role plays, peer feedback, on your own deals. This is where the skill is built and the shared language is set.
velvet.hub
AI Coaching
velvet.score
Urgency gap
Call control
Action points for your next call
- Quantify the cost of today
- Name the ideal out loud
- Close on one clear next step
See it.
Upload your calls or connect your recorder. Every call scored on velvet.score, with concrete coaching points in your own words, on your own deals. This is where the skill becomes a habit.
The session raises the bar, the hub shows you where you stand against it. Every week, both.
Three Tracks
Same methodology. Three levels of the job.
For reps
Sales Craft
The foundation. Four weeks on the conversations that decide a deal: discovery, presenting with impact, and clean closing. Interactive from the first session, coached on every call in velvet.hub. Runs open (mixed cohorts) and in-company.
See the curriculumFor experienced reps
Sales Mastery
The next level, for reps who already run solid calls. Deeper on complex deals: buying committees, multi-threading, negotiation and building urgency without pressure. Same rhythm, same hub, higher bar.
See the curriculumFor sales leaders
Sales Leadership
For the people who have to make it stick. Coaching your reps on real calls, reading the velvet.score dashboard, running the team rhythm, and setting the AI norm for your team. Leadership sits in the room during the reps' track, and gets its own track on top.
See the curriculumWhat Is Included
Every track, every time.
Two Ways to Join
Same track. Two ways in.
Open Track
Join a scheduled cohort
Open tracks run on a fixed schedule. Anyone can join, new hires, individual reps, or a few teammates learning side by side. Seats are limited to keep every session interactive.
See the scheduleCompany Track
Run it with your team
We work directly with your team, your targets, and your rhythm. Manager, SDR, AE, and CS in one shared cadence.
After the Track
Keep it sharp.
A track builds the skill. Outsourced Sales Coaching keeps it sharp: a monthly rhythm of team and manager sessions, with the AI coach on every call in between. Most teams roll straight in. Some come back for a Sales Kickoff when the quarter needs a reset. Both build on the same methodology, so nothing is lost in between.
How the coaching rhythm worksPick the track. We take it from there.
No slides, no pitch. We listen, find the friction, see if Velvet fits.