Sales Leadership
Your reps learned the craft. Now make it stick.
The track for the people who carry the team. Four live sessions on diagnosing, coaching and building a rhythm, with velvet.hub showing you exactly where each rep stands. Not more management. Better coaching.
No slides, no pitch. We listen, find the friction, see if Velvet fits.
Why
Promoted for selling. Never taught to coach.
Most sales managers were the best rep in the room. Nobody taught them how to make someone else better. So they inspect, they fix, they take over the call. The rep learns nothing and the manager runs out of hours. Sales Leadership fixes that: diagnose first, coach the person, build the habit, run it as a rhythm.
“Managers take over the call. Coaches make the next one better.”
The Velvet principle
For Whom
Built for the people who carry the team.
Anyone who is responsible for other people's conversations with buyers. Title optional, coaching mandatory.
For
Sales Managers and Team Leads
You run the 1:1s, the pipeline reviews, the Monday stand-up. This track turns those moments into coaching that changes the next call.
For
Heads of Sales and VPs
You own the number and the system behind it. Learn to see the team's patterns, not just the individual deals, and build a rhythm that scales.
For
Player-coaches and founders
You still sell, and you lead the people who sell. Coach with the time you actually have, on the calls that actually happened.
How It Works
Learn it Tuesday. Coach it Thursday. See it Friday.
Live sessions
Live sessions
Learn it. Coach it.
Four sessions, one a week, live on Zoom. Real calls from your own team, coaching demonstrated, then practised, then retried. Interactive, never a lecture.
velvet.hub
AI Coaching
velvet.score
Urgency gap
Call control
Action points for your next call
- Diagnose the gap before the 1:1
- Pick one behavior per rep, per week
- Coach the retry, not just the call
See it.
Every rep's calls scored on velvet.score, with the patterns per rep and per team in one view. You stop guessing where to coach — you see it, then you go and coach it.
Your reps get coached on every call. You get coached on how you coach.
Four Sessions
From fixing the deal to building the team.
Sessions are 90 minutes, live. Between sessions you coach for real, and the hub shows whether it landed.
Your Methodology Stays
MEDDPICC, BANT, SPICED? Coach on it.
We are methodology agnostic. Whatever your team runs, the coaching questions are the same: what is the evidence, what is the gap, what changes on the next call. Sales Leadership teaches the coaching. Your methodology keeps its name.
Outcomes
Coaches, not inspectors.
A diagnosis before every conversation
You know the gap before the 1:1 starts.
The right intervention, every time
Coach, teach, demonstrate or manage. You pick on purpose.
Coaching that survives the calendar
A three-month rhythm, booked, with themes per month.
One language with your reps
Same frameworks, same velvet.score. The coaching lands because the rep already speaks it.
Two Ways to Run It
One track. Two ways to join.
In-company
Your management team
Your management team, your reps' real calls, timed to your calendar. Strongest right after a Sales Craft track, when the reps speak the language and the hub has data. Available now.
Book an intro callOpen cohort
Join a mixed group
Small mixed groups of sales leaders from different B2B SaaS companies. On request, dates announced when a group forms.
Ask about the next groupAfter the Track
Keep the rhythm. Or hand it over.
Sales Leadership builds your coaching. Outsourced Sales Coaching runs the rhythm with you: a monthly manager session on top of the team session, so the habit holds when the quarter gets loud.
Four weeks. Then your team has a coach.
No slides, no pitch. We listen, find the friction, see if Velvet fits.